01
Build With Purpose
We begin with the larger objective—commercial, sporting and social—so every decision contributes to a meaningful outcome.
ABOUT SSPARK
BUILDING SPORTS
ECOSYSTEMS
We unite sport, business and public institutions to build experiences, properties and partnerships that move Indian sport forward.
Discover our story
WHO WE ARE
SPORT WITH PURPOSE
SSPARK Sports & Entertainment is an integrated sports ecosystem company that builds, manages and scales sporting properties across India.
From the first strategic conversation to the final moment of delivery, our teams connect operations, production, entertainment, marketing, travel and talent under one coordinated platform. This integrated approach helps rights holders, brands, athletes and institutions create sporting experiences that are efficient, engaging and built for long-term growth.
Build
Ideas, properties and partnerships with a clear strategic foundation.
Manage
Complex sporting programmes through disciplined execution.
Scale
Reach, value and impact through connected capabilities.
15+
Years Shaping Sports
500+
Events Delivered
PAN-INDIA
Operating Reach
END-TO-END
Integrated Delivery
FOUNDER'S VISION
A MESSAGE FROM
RAJEEV KHANNA
“At SSPARK, we believe sport is more than competition; it is a catalyst for economic growth, community development and lasting social impact. Our mission is to build sustainable sports ecosystems by bringing together athletes, leagues, brands, governments and fans to create opportunities that extend far beyond the field of play.”
Rajeev Khanna
Founder & Chairman
OUR MINDSET
WHAT DRIVES US
Every brief is approached with the same commitment: understand the ambition, own the detail and deliver an experience that creates lasting value.
02
Deliver With Precision
Complex events demand clear systems, experienced teams and complete accountability from planning through execution.
03
Create Lasting Impact
We design experiences that strengthen brands, inspire audiences, enable athletes and help sporting properties grow.
OUR CAPABILITIES
ONE INTEGRATED
SPORTS PLATFORM
Specialist capabilities connected through one team, one strategy and one standard of delivery.
League Management
Planning and operating competitive properties from concept to season delivery.
Sports Operations
Matchday, workforce and operational systems built for reliable execution.
Venue Management
Venue readiness, stakeholder coordination and seamless spectator journeys.
Sports IP Development
Distinctive sports properties designed for relevance, reach and growth.
Sponsorship Strategy
Partnership propositions that connect brand objectives with fan passion.
Talent Management
Career, brand and commercial support for exceptional sporting talent.
Sports Tourism
Curated travel, hospitality and event experiences around sport.
Explore Our Capabilities
View ServicesHOW WE CREATE IMPACT
FROM AMBITION
TO EXPERIENCE
Our connected workflow keeps strategy and execution aligned while giving every stakeholder clarity at each stage.
01 / DISCOVER
Understand The Ambition
Align the sporting, audience, commercial and stakeholder objectives.
02 / DESIGN
Engineer The Experience
Create the strategy, operating model and detailed delivery roadmap.
03 / DELIVER
Own Every Detail
Coordinate teams, partners and production through one command structure.
04 / GROW
Build The Next Chapter
Capture learning, strengthen value and create a platform for growth.
BUILD WITH SSPARK
LET'S CREATE THE
NEXT BIG MOMENT
Bring us the ambition. We will bring the strategy, people and execution required to turn it into an unforgettable sporting experience.
Connect With Us